About Our CEO

These are the words from the voice of Tuba Makhdoom, founder of Rhyme, who is an industry expert herself with more than five years experience in e-commerce for skincare brands. Rhyme embodies her journey, expertise, and vision in itself. Tuba has spent years providing various clients with quality products, that were developed from scratch, to reach the customer. Having solved others' problems innumerably, the bold step taken to start her own venture is Rhyme.

Having suffered from acne-sensitive skin like every other teenager, Rhyme was founded from personal experiences. Rhyme is an answer to real skin troubles and has a full-fledged product range for all your beauty needs. Tuba envisioned Rhyme to be a place where all the products are connected by a seamless thought rhythm that will help people care for skin, enhance beauty, and build confidence throughout the day.

Skincare is the first step towards beauty for us at Rhyme. We have formulated skin care products that hydrate, nourish, and protect the skin while creating an ideal canvas for makeup. This is perfectly complemented by our makeup range, which allows for easy blending into the well-prepped skin for a fresh, natural look all day long. Adding the finishing touch to Rhyme's rich essence is our long-lasting fragrances, which are inspired to keep you fresh and self-assured from morning till night.

Rhyme Beauty is the journey of care and creation, all alive through the eye of someone who truly understands the value of beauty coexisting with skin and life itself.